SEO (Search Engine Optimisation )
What is Search Engine Optimisation (SEO)?
Have a great looking website but not getting visitors or not even on the first 2 pages? Welcome to SEO.
In all honesty who looks past the first 2 pages of searches? You pretty much click on the first few on page 1 to find what your looking for and make your way down the list. In essence SEO is all about getting your website up there in league with your competitors, who are making all the profit.
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Some SEO Techniques to ponder over.
1. Content & Keywords
Search engines don’t rate your website as a whole but rating is based on individual pages, this means all pages must be informative, not only the home page or one specific page.
User gets the idea about the content from the keywords therefore you need to be sure about the content you are going to produce before you conduct your keyword research.
Always remember the few little words, Content is King!
2. Linking to Internal & External Pages
You will come across these two phrases more and more when you begin searching for link building tips. First let me explain what they mean.
Internal Link – An internal link such as this one highlighted is a hyperlink that when selected directs you to a new page or area, of the same website or domain. It is internal because when selected it takes you to the hosts Blog home page and not to an external site such as Google.co.uk.
External Link – Unfortunately you don’t have the same amount of control when it comes to external links: a link to your site from another site. In the case of one of my clients, it is better for them to have the link, Web designer rather than simply axdigital.co.uk.
3. Search Engine Spiders
Search Engine Spiders’ are software that the various search engines send out to index websites. They bring back information to the search engines’ databases to keep them as up-to-date and relevant as possible. If you care about your standing in the search engine results pages (SERPs) – and who doesn’t? – you need to know how you can set up your site to make sure these programs can do their job smoothly.
4.Housekeeping: Keep refreshing your Website
Ok so you done all the work, setup your site, added great content, link building structure and adhered to the Google Webmaster Guidelines. Fantastic! But dont rest on your laurels sitting there admiring your masterpiece, the hard work starts now, letting your website sit there stagnant wont do you any favours.
Next Generation SEO
Social Media promotion is the next generation of Search Engine Optimization. Try to virally seed your website across all areas of social media. When seeded properly, you ensure that you gain natural, valuable links on both social sites and off-site blogs. Facebook, Twitter, Pintrest, Tumblr, and StumbleUpon Social Media SEO is important to get your business found on ALL of the major networks.